Build Your Alter Ego on Substack: A Live Masterclass with Cara Alwill— August 20

Reinvent yourself on the page and meet the voice that’s been waiting to emerge. This live MASTERCLASS will help you build your alter ego, experiment with bold new styles, and turn your Substack into a portal for creative transformation.

Every unforgettable writer has one thing in common: they stopped playing it safe.

Whether you’re stuck in a niche that no longer lights you up or craving a bold new voice to channel your next chapter, this workshop is your permission slip to stop overthinking and start becoming.

Join bestselling author and storytelling provocateur Cara Alwill for a 2-hour live writing workshop designed to help you build your alter ego and use Substack as your creative playground. In this immersive session, we’ll explore how to:

• Reinvent your writing voice through character, archetype, or persona

• Experiment with new genres, styles, and formats—without waiting for perfection

• Use your Substack as a low-risk, high-reward container for testing bold new ideas

• Build a magnetic presence online that draws in readers who are obsessed with your vibe

• Leverage real-time storytelling and authenticity to grow your paid subscriber base

Expect a blend of writing exercises, open discussion, hot seat coaching, and high-vibe brainstorming to shake you out of creative paralysis and into full expression.

In this workshop, you will…

• Learn how to craft a bold alter ego to unlock creative freedom

• Break out of writing ruts and self-imposed genre boxes

• Use Substack as a low-pressure space to experiment with voice, tone, and style

• Build confidence in expressing new sides of yourself through your writing

• Generate fresh content ideas that feel exciting, not exhausting

• Attract and grow a loyal audience who connects with your most authentic work

• Leave with a writing persona and direction that feels electric and expansive

• Get personalized support through live Q&A, hot seat coaching, and group brainstorming

Workshop takeaways

Students will learn how to create and embody an alter ego to unlock creative freedom, experiment with new genres and styles, and use Substack as a low-pressure, high-impact space to test and evolve their writing. They’ll walk away with fresh clarity around their voice, ideas for reimagining their content, and tangible next steps to grow an audience that’s obsessed with their unique perspective.

Additional info

This workshop will be recorded for the convenience of those unable to attend live. The recorded session will be emailed to participants the following day.

About the Instructor

Cara Alwill is a bestselling author, writing mentor, and creator of the bestselling Substack Cara Says It All. Known for her unapologetic voice and empowering message, she has written 10 books that have been translated into over 10 languages, including the #1 new release Don't Do Anything I Would Do. Her work has inspired a global community of women to reinvent themselves through storytelling, self-expression, and bold creative decisions. When she's not writing, she’s hosting her sold-out NYC literary salon The Tortured Bloggers Department or mentoring the next generation of literary disruptors through her writing membership, Hot Girl Writing House.